Anderson Paddles — Product Packaging

Packaging design + branding + production

2018

 
 
 
 

For Anderson Paddles, the focus was to create sustainable and easy to produce packaging, that leaves a positive impact on the environment.

Website / Instagram

 
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The packaging is made from a thick recycled and biodegradable paper, pressed with natural Canadian wild flower seeds, which can be planted throughout Canada and northern states of the US. Each tag is hand cut to both resemble the figure of the paddle it will be attached to.

 

Packaging + Assembly

Each tag is hand cut to resemble the paddle it will be attached to, each colour representing one of the three Anderson Paddles designs. Hand stamped with the personal brand and info for your new paddle. In this clip, the paddle template is shaped like the “Quetico” Paddle, on of the three original paddle designs Anderson specializes in.

Each only a minute to make, from cutting out, to stamping and attaching to the paddle. Made so it can be quickly made to be added to the newly finished paddle and ready for shipment.Once you’ve got your new paddle in hand, you can bury your Anderson packaging into the ground on your next canoe trip in this great white north.

The information stamped on includes the company name and logo, company statement and website address, and a notification to the buyer that the packaging is biodegradable. All sections are made to be stamped on. Additionally, the ink used

 

Process Drawing

The process drawings for the design of the packaging and the locking systems for the packaging to work.